🎯 90-Day Intensive Program

Artist Coaching Program

Transform Your Music Career in 12 Weeks

Comprehensive artist development, music business strategy, and career planning from a 25-year industry veteran who's worked with Capitol Records, BET, and BBC Television.

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Program Overview

A structured 90-day journey to build a sustainable music career

12 Weeks

Intensive 90-day program with weekly sessions and daily accountability

🎯

1-on-1 Coaching

Personal attention and customized strategies for YOUR specific goals

📚

Complete Training

Music business, publishing, marketing, branding, and revenue streams

🤝

Ongoing Support

Email support, accountability check-ins, and resource library access

Who Is This Program For?

This intensive coaching is perfect for serious artists ready to build a real business

✓ Independent Artists

You've released music but struggle to build momentum, grow your fanbase, or generate consistent income.

✓ Emerging Artists

You have talent and content, but need a clear roadmap for turning your music into a sustainable career.

✓ Serious About Music Business

You're done treating music as a hobby. You're ready to build systems, collect royalties, and generate revenue.

✓ Ready to Invest

You understand that building a music career requires time, energy, and financial investment in yourself.

✓ Willing to Do the Work

You're committed to showing up every week, completing assignments, and implementing what you learn.

✓ Want Accountability

You need structure, deadlines, and someone to keep you on track as you build your career.

12-Week Curriculum

Structured learning path with clear milestones and deliverables

Phase 1: Foundation (Weeks 1-4)

Build Your Business Foundation

Week 1: Music Business Essentials

  • Understanding the music industry ecosystem
  • Setting SMART goals for your music career
  • Defining your artist brand and unique value
  • Creating your 12-month career roadmap

Week 2: Music Publishing 101

  • Copyright basics and protecting your work
  • PRO registration (ASCAP, BMI, SESAC)
  • Understanding mechanical vs performance royalties
  • Setting up proper royalty collection

Week 3: Distribution & Revenue Streams

  • Choosing the right distribution partner
  • Understanding streaming economics
  • Building multiple income sources
  • Sync licensing opportunities

Week 4: Branding & Positioning

  • Defining your artist brand identity
  • Creating compelling artist bio and story
  • Visual branding and design consistency
  • Positioning yourself in the market

Phase 2: Growth (Weeks 5-8)

Build Your Audience & Presence

Week 5: Social Media Strategy

  • Platform selection and optimization
  • Content planning and creation systems
  • Engagement strategies that work
  • Growing authentic followers

Week 6: Email Marketing & Fan Building

  • Building your email list from day one
  • Creating compelling lead magnets
  • Email sequences that convert
  • Nurturing superfans

Week 7: Release Strategy

  • Planning strategic music releases
  • Pre-release marketing campaigns
  • Playlist pitching strategies
  • Maximizing release day impact

Week 8: Press & Media Relations

  • Creating press kits that get attention
  • Pitching to blogs and media
  • Building industry relationships
  • Getting featured and interviewed

Phase 3: Monetization (Weeks 9-12)

Turn Your Music Into Revenue

Week 9: Live Performance Revenue

  • Booking paid gigs and shows
  • Negotiating performance contracts
  • Building a touring strategy
  • Virtual concert opportunities

Week 10: Merchandise & Products

  • Creating sellable merchandise
  • Print-on-demand vs inventory
  • Pricing and profit margins
  • Selling at shows and online

Week 11: Sponsorships & Partnerships

  • Identifying brand partnership opportunities
  • Creating sponsorship proposals
  • Negotiating deals and contracts
  • Building win-win relationships

Week 12: Sustainability & Next Steps

  • Creating your 12-month action plan
  • Setting revenue and growth targets
  • Building systems for consistency
  • Long-term career strategy

What's Included

Everything you need to build a sustainable music career

🎯

12 Weekly 1-on-1 Sessions

60-minute video calls focused on your specific goals, challenges, and progress.

📚

Comprehensive Workbooks

Week-by-week guides, worksheets, templates, and action plans.

📧

Email Support

Ongoing support between sessions for questions and guidance.

Weekly Assignments

Actionable tasks to implement what you learn and build momentum.

📊

Progress Tracking

Regular check-ins and accountability to keep you on track.

🎁

Resource Library

Templates, contracts, checklists, and tools for your music business.

🎓

Bonus Trainings

Additional video modules on specialized topics and strategies.

🤝

Industry Connections

Introductions to key industry contacts when appropriate.

Program Investment

Transform your music career in 90 days

Optional Add-Ons

Enhance your coaching experience with specialized workshops

🎤

Stage Presence Workshops

Two intensive Saturday workshops (4 hours each) focused on commanding the stage for both virtual and live performances.

+$1,000

Includes: Performance techniques, audience engagement, stage movement, vocal presence, camera presence for live streams

📹

Live Streaming Setup Workshops

Two intensive Saturday workshops (4 hours each) covering professional home studio setup and live streaming production.

+$1,000

Includes: Equipment recommendations, lighting & audio setup, streaming software, video set design, customized blueprint

🎯

Complete Package

90-Day Coaching + Both Workshop Add-Ons

$4,497

Save $500!

(Regular price: $4,997)

Discuss Add-Ons in Application Call

Proven Track Record

25+ years helping artists build sustainable music careers

"Dean's music publishing expertise helped me recover thousands in royalties I didn't even know I was owed. His guidance on proper registration and collection has been life-changing."
Result: $20,000+ in recovered royalties
— Publishing Client, Gospel Artist
"Working with Dean opened doors I never thought possible. His industry connections and strategic approach to artist development have been invaluable to my career growth."
Result: Major sync placements + industry partnerships
— Artist Development Client
"Dean's coaching gave me the business foundation I was missing. I went from releasing music randomly to having a complete strategy with multiple revenue streams."
Result: Sustainable 6-figure music business
— Independent Artist, Atlanta

Industry Credentials

✓ 25+ years music industry experience
✓ Worked with Capitol Records
✓ BET & BBC Television credits
✓ 15+ countries worldwide

✓ Music Director at Restoration Church
✓ Bass Instructor at Basic Bass Music School
✓ Berklee College of Music graduate
✓ Gospel music industry specialist

✓ Artists: Kirk Franklin, Mary Mary, CeCe Winans
✓ AI Music Copyright Specialist
✓ Music Publishing Expert
✓ Professional Booking Agent

Frequently Asked Questions

How is this different from a one-time consultation?

A consultation gives you advice for one specific issue. This 12-week program provides comprehensive training, ongoing support, accountability, and implementation across all aspects of your music career. You're building a complete business foundation, not just getting answers to one question.

When do sessions happen?

Sessions are scheduled based on mutual availability. I offer evening and weekend slots to accommodate artists with day jobs. We'll find a consistent weekly time that works for both of us.

What if I miss a session?

Life happens! You can reschedule with 24-hour notice. Sessions missed without notice are forfeited, but we'll always work to accommodate genuine emergencies.

Do I need to have music released already?

No! This program works whether you're planning your first release or you've been releasing music for years. We'll meet you where you are and build from there.

What genres do you work with?

While my background is in gospel and R&B, the music business principles apply across all genres. I've coached artists in hip-hop, pop, rock, jazz, and more.

Is there a refund policy?

Due to the personalized nature of 1-on-1 coaching, payments are non-refundable once the program begins. However, I'm committed to your success and will work with you to ensure you get maximum value.

Can I upgrade my package mid-program?

Yes! You can upgrade from Standard to Premium or VIP at any time. You'll pay the difference and gain immediate access to upgraded benefits.

Ready to Transform Your Music Career?

Limited spots available each quarter. Apply now to secure your place.

Schedule Application Call

Not sure if this is right for you? Book a free 15-minute discovery call to discuss your goals.